Research Areas
Digital media; digital trace data; algorithms; media selectivity; political communication; computational social science
Email: shnoh@g.ucla.edu
Research Areas
Digital media; digital trace data; algorithms; media selectivity; political communication; computational social science
Email: shnoh@g.ucla.edu
I’m a Ph.D. candidate in Communication at UCLA.
My research examines how people engage with digital news in algorithmically shaped environments. I study patterns of news viewing, selection, consumption, and participation using large-scale digital trace data, experiments, and computational methods like LLMs and network analysis.
Through this work, I aim to understand how cognitive and social biases, such as partisanship and negativity bias, interact with digital systems to shape political communication today.
I'm affiliated with the Political Communication & Behavior Lab (PCB) and recently joined the Computation and Language for Society (CoLaS) Lab at UCLA.
Noh, S., & Soroka, S. (n.d.). Negativity Biases Online: The Interplay of Individuals and Algorithms in News Consumption. Journal of Media Psychology.
Noh, S. Funnel of Engagement: News Selectivity from Viewing to Selection to Consumption on a Mobile App. Work in progress.
Noh, S., Soroka, S., & Bordes, Z. Screen Size and News Engagement. Work in progress. [OSF preregistration]
Noh, S. Human-Algorithm Temporal Interactions on Mobile News Feeds. Work in progress.
Noh, S., & Berwald, R. Correcting Misinformation, but Sustaining Conclusions: The Role of Emotional and Partisan Attachments in Narrative Persistence. Work in Progress.
Noh, S. Expressive News Preferences: Identity-Signaling in News Selection. Under review.
Noh, S., & Soroka, S. Engaging to Oppose: Cross-Cutting Patterns in Hostile News Commentary. Under review.
Kernell, G., & Noh, S. The AI Referee: How Online Interventions Shape Incivility and User Engagement in News Discussions. Revise & Resubmit.
Kim, S., & Noh, S. Disproportionate Voices: Participation Inequality and Hostile Engagement in News Comments. Revise & Resubmit.
Sept 2025: I'm presenting at APSA in Vancouver on Human-Algorithm Interaction (Political Communication Pre-Conference) and The Funnel of Engagement at the main conference.
July 2025: I was awarded the UCLA Political Psychology Fellowship for Non-Dissertation Research for my work with Rachel Berwald ($1,000).
June 2025: I attended ICA, presented three of my studies, and received a $500 travel fund from the Political Communication Division.
May 2025: My co-authored paper with Stuart Soroka, Negativity Biases Online: The Interplay of Individuals and Algorithms in News Consumption, was accepted for publication in Journal of Media Psychology.